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Category: Boots

Jul 24
Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it […]

  • Apparel
  • +4 Boots, Fan Engagement, Fan engagement, Sponsorship & Marketing
Mar 08
Puma redesigns the legendary King football boot

Puma has introduced an exciting innovation that goes towards their legendary King football boot. Enhanced by new K-Better technology, the fresh designs will ensure exceptional performance while not using kangaroo leather. The latest change to K-Better is a movement towards a completely non-animal based upper material. The upper contains at least 20% recycled material as […]

  • Boots
  • +2 Football & Soccer Products, Football Technologies

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