Category: Sponsorship & Marketing

Oct 27

Brazil is coming. But what is the real price of bringing football’s giants to Australia?

There is something undeniably exciting about Brazil coming to Australia. The five-time World Cup winners will face the Socceroos twice in Queensland from Friday, with Townsville and Brisbane set to host the blockbuster fixtures. For Australian football, these are the kind of games that should be anticipated, celebrated and capture the public’s attention. But they […]

Jul 24

Mizuno’s Australian gamble: can a 120-year-old brand break through?

When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it […]

Mar 25

How to use social media effectively for your local football club

In 2023, social media is an important avenue to connect with the members and local community involved in your grassroots football club. Whether it be Facebook, Twitter, Instagram or TikTok, a powerful social media presence will enhance what your club does best. It’s not only the gameday experience through half time and full […]