Category: Fan Engagement
When Mizuno unveiled a mural of Socceroos captain Harry Souttar on a Richmond wall during the 2026 World Cup, the company’s name did not appear on the artwork. The artist, Rory Ledge, painted Souttar as the “Minister of Defence” behind a brick wall. Channel 7 and Channel 9 turned up. The Herald Sun ran it […]
For the viability of any club, it is important to get as many fans through the gate and attending each game. In the modern game, supporters do have increased expectations and it’s important for administrators of a club to consider the experience they are providing for their fans on every match day. Here a few […]
Cisco has joined Major League Soccer side St. Louis City SC as the club’s Technology Partner. In representation of their shared vision, the goal is to create one of the most connected and fan-centric environments in the MLS, using CITYPARK as a brand new 31-acre stadium district. Cisco is the worldwide leader in technology that […]
The leading architectural, design and master planning practice, FWP Ltd, is a company that works on projects around the UK with the main office based in Preston, Lancashire with additional offices in Manchester and London. The organisation’s direction is outlined by the examination of new objectives, development and knowledge, as well as the commitment to […]
Spanish top-flight football league LaLiga have partnered with leading football media platform OneFootball, in an effort to expand its digital audience and engage with fans globally – particularly young, mobile-using followers of the game. Founded in 2008, OneFootball was established to cater for an increasingly digital football landscape and reinvent how fans across the globe […]
For over 20 years, London-based digital sports agency Other Media has been a pioneer in developing digital strategies for their clients and partners. The company’s approach, which they have labelled Creative Intelligence, is based on three key pillars combining creativity and technology: data driven transformation, creative and technical solution, and continuous optimisation. The company embraces […]
SEEN is the leading provider of data-driven video in the Nordics, providing fully automated solutions that significantly multiply the engagement for the digital customer and employee experience through special unique video – specifically designed for each receiver. Strategically building value is crucial in managing the attention at hand if the business wants to develop the […]